Redberry (2015) The Malay Mail: Social media or the trusted source
Art Direction | Print Ad
Newspaper readership is declining as more youths are turning to social media for quick news updates. However, news updates on social media lack credibility and critical analysis that newspapers give. We needed to turn this trend around and encourage youths to get their news from a more trusted source, the Malay Mail.
News updates on social media lack depth, and to demonstrate this, we chose 10 iconic news and turned them into posters that provoke and question people’s perception on them. Each poster is designed to reflect the impact and power of Malay Mail’s ability to analyse news.
Recognitions: Kancil Awards 2015 7 Bronze • Press Advertising [Press Single & Campaign] • Outdoor Advertising [Posters] • Design [Open Single & Open Campaign] • Craft for Press, Outdoor, Direct & Design [Craft Campaign]