NICOLE SUE

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  • Home
  • About
  • Work
    • Art Direction >
      • Rawr
      • Prosperity Baaaaandle
      • Talk of the Town
      • Deervid VS Golion
      • Hair Menu
      • The Malay Mail: Social media or the trusted source
      • Others
    • Digital Video >
      • Weave of Love
      • Reminisce
      • Etiqapedia
    • TVC >
      • Daily Fruit Goodness
      • Rumah Kita, Kampung Kita
      • Prego Friday
      • Fun Has A New Taste!
  • Contact
Picture

Redberry (2015)
The Malay Mail:
Social media or
the trusted source

 Art Direction | Print Ad

Newspaper readership is declining as more youths are turning to social media for quick news updates. However, news updates on social media lack credibility and critical analysis that newspapers give. We needed to turn this trend around and encourage youths to get their news from a more trusted source, the Malay Mail.

News updates on social media lack depth, and to demonstrate this, we chose 10 iconic news and turned them into posters that provoke and question people’s perception on them. Each poster is designed to reflect the impact and power of Malay Mail’s ability to analyse news.

Awards:
Kancil Awards 2015
7 Bronze
• Press Advertising [Press Single & Campaign]
• Outdoor Advertising [Posters]
• Design [Open Single & Open Campaign]
• Craft for Press, Outdoor, Direct & Design [Craft Campaign]

​6 Merit
• Press Advertising [Press Single]
• Outdoor Advertising [Posters]
• Design [Open Single]
• Craft for Press, Outdoor, Direct & Design [Illustration]

Spikes Asia 2015
1 Shortlist

Ad Stars 2015
2 Finalists

Credits:
​Executive Creative Director 
Gigi Lee

Creative Director 
Joshua Tay


Art Director 
Goh Siow Werm, How Wei Zhong, Gigi Lee, Joshua Tay


Copywriter 
Wilcox Yap, Edward Ong


Designer 
Goh Siow Werm, How Wei Zhong, Nicole Sue Tan, Wong Jing Wen

Illustrator 
Goh Siow Werm, How Wei Zhong, Nicole Sue Tan, Wong Jing Wen, Chan Carol, Niu Jia Chyi, Lim Ling Li

​Typographer 

Goh Siow Werm, How Wei Zhong, Nicole Sue Tan, Wong Jing Wen


Photographer 
Image Rom


Client Service 
Lisa Hezila, Tan Sher Yen


Print Producer 
TL Tan, Irene Yap


Client Supervisor 
Peter A. Das
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