Wella Professionals' products let hairstylists explore bold hairstyles. But people fear changing hairstyles, as they don't know how bad their hair might turn out.
So we created a simple, low-tech-and-high-impact in-salon menu with 20 hairstyles for him and her – curated by top Wella partner salon, Zen salon – to let customers try out before getting them. It also shows hairstylists and customers how to create and maintain the look with Wella products.