4A's Malaysia (2015)
Deervid vs Golion
Art Direction | Kancil Awards 2015 Call for Entry
Malaysia's Kancil Awards is named after the mouse deer. In local folklore, the Kancil always outwits its larger predators.
However, many Malaysian ad agencies—especially independents, feel they'd never beat the big winners at Cannes. So why bother entering any award show?
We inspired agencies with a story of how Malaysia's Davids beat Goliaths with wit. Through a booklet, we gave their Kancil-and-Lion-winning ads a Deervid vs Golion twist.
Through that, we received a lot of submissions in the Kancil Awards, especially by independent agencies. In fact, Fishermen Integrated, a 3-year-old independent, won the Golden Kancil.
See the full project here.
Executive Creative Director
How Wei Zhong, Nicole Sue
Claira Chan, Edward Ong
Law Kok Yew, Alvin Lim, Puee Swee, Sylvia Teoh, Sim Ee Pei, Wei Bin Liew, Amirah Othman; with the help of BBDO Proximity & TBWA Malaysia