Mercedes-Benz (2019)
Turn the Lamps On
Art Direction | Deepavali 2019 Campaign
Deepavali is one of the main annual festives celebrated in Malaysia. Also known as the Hindu's festival of lights, we reinterpret this meaning with the distinct Mercedes-Benz headlights and tail lights.
These classy ensembles were inspired by the kolam, an Indian art commonly decorated in houses during this festive period.
These classy ensembles were inspired by the kolam, an Indian art commonly decorated in houses during this festive period.
To further engage people with the designs, we incorporated them into Deepavali packets–an envelope containing monetary gifts handed out during the celebration.
Each packet comes with a transparent sheet of the design, where the receiver can project on surfaces with a phone flashlight to enhance their festives. This also encourage interactions between friends and family, where they can come together to create a unique projection by combining the different designs together.
Each packet comes with a transparent sheet of the design, where the receiver can project on surfaces with a phone flashlight to enhance their festives. This also encourage interactions between friends and family, where they can come together to create a unique projection by combining the different designs together.